Should I even bother?1. Fresh content on your website- improving your search engine rankings!
2. Customer retention
3. When your time online is managed efficiently, blogging is free, or almost free marketing!
4. Has the potential to become viral
5. Show off new products, events, promotions, etc. in a way that is affordable, short (keeps the reader's attention) and will drive them to purchase/attend, etc.
6. Blogs= research phase of purchasing cycle
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